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Soapmaker’s Guide to Marketing Soap Online

Handmade Organic Tangerine Glycerin Soap from Rebecca's Soap Delicatessen at http://shop.soapdelicatessen.comSoapmaking has been one of my favorite past times for over a decade. I first really began selling my homemade soaps online back when Etsy was in beta. Then I moved onto selling full time for a good, solid four years on my local farmer’s market until the economy and my health took a turn. Now I sell my handmade soaps and other bath and body products exclusively online via my own storefront. I’ve  learned a lot, but as you know, the world of ecommerce is constantly changing forcing those of us who sell our handmade arts and crafts online, to keep in the loop or fall to the wayside. However, there is basic know how that every soapmaker should have under their belt before they begin their adventure into selling their handmade products to the public. This is where the new ebook from established author, Lisa Maliga, comes into play.

Selling homemade soaps online is one of the most difficult ways to get your products into the hands of customers. As people enjoy smelling and handling a product  – it’s very difficult to describe a scent through words in a way that everyone will get exactly what that fragrance is – homemade soaps can be an especially tough sale outside of farmer’s markets, craft shows and shops. So if you are considering selling your handmade soaps online and are looking for a basic foundation of information to get you started, The Soapmaker’s Guide to Online Marketing is for true beginners who really have no idea how to get started.

Want to sell you handmade soaps? Then be sure to check out the Soapmaker's Guide to Online Marketing. This beginner soapmaking book details how to get started making soap as a business and not just a hobby. Easy to read and understand, this soap marketing book is perfect for the average soaper just getting their toes wet and wanting to sell their handmade artisan soaps.

The Soapmaker’s Guide to Online Marketing starts you off with a questionnaire that will help you determine if you’re really cut out for selling homemade soap online and also advises against premature selling – with specific instances of mistakes and pitfalls. There’s also a brief section over viewing online marketplaces you can sell your handmade soaps, including self hosting creating your website (I’m a fan of the ease of Weebly) and obtaining a domain name. There’s also advice on setting up things like a policy page that covers deliveries and returns and how to handle delivery issues. In addition there’s useful information on SEO, using meta tags, branding, photographing your products, and finally promoting your website using methods from a press release and Pinterest to creating a newsletter and youtube videos to using both paid and free advertising. You’ll also discover useful information on business basics, running a home office, invoicing,  shipping, pricing guidelines, labeling, creating your brand and how to avoid online scams.

Finally, The Soapmaker’s Guide to Online Marketing provides a handful of beginner glycerin soap recipes as well as resources and online shops for buying wholesale supplies for soapmaking, fragrances, molds and packaging and information websites, books and forums you can use to research for further information into this wonderful craft.

If you’re interested in learning more about making handmade melt and pour soaps, be sure to check out Lisa’s first soapmaking book, The Joy of Melt and Pour Soap Crafting. You can also now buy her latest book on making homemade shampoo bars, How to Make Handmade Shampoo Bars: The Budget Edition, in paperback. (You’ll love the large, easy to read text!)

YouTube video

Or check out her video (above) for a recipe on making Lisa’s Pink Clay & Shea Shampoo Bars!

Do you have questions about marketing your online business? Feel free to ask questions in the comments and I’ll do my best to answer. Also feel free to share some of your own tips, tricks and basic know how! (Also be sure to follow Soap Deli News on Blog Lovin’ and never miss a post!)


  • Tiffany Barry

    June 7, 2013 at 1:16 pm

    Your posts never fail to make me want to give soap making a try! lol Maybe I finally will one day 😉

  • Linda lewis

    October 13, 2013 at 4:20 pm

    I have just started to make my own soaps and was doing really well so I took photo shots of my soaps to let my friends on Facebook see them. I have 100soap orders, my concern is that can I sale these without a license to friends? I want to do this as a job but want to do this right. Can you advise me where I can go to set this up

    1. Rebecca D. Dillon

      October 13, 2013 at 4:24 pm

      You need to find out what the law is in your state. In most states you’ll need to acquire a business license and collect sales tax as well record business income via a Schedule C (if a sole proprietorship) on your federal income taxes.

    2. Irene Linney

      July 2, 2014 at 10:28 pm

      Where abouts are u located?

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